ssGTM
Server-side Google Tag Manager container, tagging server, and WordPress event wiring.
Measurement
Server-Side GTM & Consent Mode v2 for WordPress
Browser tags that fire before consent, or die after it, waste ad spend. I set up server-side GTM, Consent Mode v2, and CAPI so conversions are measurable and legally safer.
Who this is for
If this sounds like your problem, it is the right page.
- Agencies running Google Ads or Meta for clients on WordPress.
- EU sites that need Consent Mode v2, not a banner that blocks everything.
- Teams whose GA4 or Ads numbers do not match the CRM.
What you get
Concrete delivery, not a vague “full stack” promise.
Consent Mode v2
Google Consent Mode v2 with CookieYes, Complianz, or your CMP — not tags firing blind.
CAPI / conversion APIs
Meta, Google Ads, and LinkedIn server events with event IDs where needed.
QA
DebugView, consent states, and a written map of what fires when.
Case study
GDPR-compliant tracking stack (6 WordPress sites)
6 sites consent-aware
Problem. An EU-focused agency needed consent-aware tracking across 6 client sites. Their GTM setup fired tags before consent, so Ads/LinkedIn numbers could not be trusted and GDPR risk was real.
What I did. Rebuilt GTM with Consent Mode v2, wired CookieYes, stood up server-side tagging, and sent LinkedIn CAPI plus Google Ads conversions with shared event IDs where needed.
Result. All 6 sites measured after the banner, not around it. Campaign reporting stayed usable; DebugView and a written event map were part of handoff.
Process
Start with one task. Expand if the work is good.
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01
Send the brief
Staging URL, design, Loom, or a paragraph is enough.
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02
Fixed quote
Scope, price, and timeline in writing before work starts.
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03
Build on staging
Nothing goes live until you approve it.
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04
Handoff
Notes your team or your client-facing PM can follow.
FAQ
Questions buyers actually ask.
Is a WordPress plugin enough for server-side tracking?
Plugins inject snippets. You still need sGTM container setup, consent mapping, and CAPI wiring — that is what this engagement covers.
Is there a GTM server-side WordPress plugin that is enough?
Plugins help inject the snippet. The container, consent mapping, and CAPI still need to be built properly.
Do you set up Consent Mode v2 on WordPress?
Yes. That is a standard part of tracking rescue work.
Will this fix Meta Event Match Quality?
It usually improves it when we add server events and shared event IDs. I do not promise a score.
Can you audit an existing GTM mess first?
Yes. Audits from $400, then a fixed quote to implement.
Start small
Send a task your agency needs handled.
Share the brief, staging link, design file, or issue details. I will review the scope and reply with the next step.